A Life for Music
I have lived music from every side for a lifetime: I write it, produce it, publish it and take it to the stage.
My music has accompanied
Music for Rai 1, Mediaset, Sky, LA7, TNT Channel (Russia) and 20th Century Fox · used in productions for Netflix, Prime Video, HBO, Disney+ and Hulu
About me
I never chose a single role. Everything I do is a channel on my mixing desk: together they make my sound.
PA74Music
Publishing, production music, sync and promotion. My own music and that of the artists I choose to support: from catalogue to licence, I follow every step.
Repertoire management, rights protection and relations with collecting societies. Your music administered with care.
Ready-to-use libraries for media, TV and brands.
The right track for film, ads and content.
Strategy and relationships to take artists where it counts.
Private access to tracks, metadata and stems for licensing.
A selection from the catalogue: productions, compilations and sync-ready tracks.
A bit of my music
Some of the music I have composed and produced. Each track is a piece of my journey. Drag to explore.
My book
I wrote down what I learned in the field, because no one had ever explained it to me this way. Rights, publishing, royalties and sync, made clear.
One-to-one sessions
Private sessions for those who want to truly understand the music market — or how to build an event that makes an impression.
Rights, royalties, sync and tax. A session to clarify how to protect and monetise your work in today's music market.
Festivals, concerts, showcases, corporate events. With my experience in ENAS I help you build a musical or cultural event from concept to execution.
60 minutes · video call or in person · €120
Live Projects
From the stage to artistic direction, all the way to the presidency of the Ente Nazionale Arte e Spettacolo: the projects where music becomes an event.
Keyboards & Music Direction
The tribute to the show that shaped Italian music history, performed live.
Artistic Direction
Artistic director of a festival that puts live music at its centre.
Presidency
President, at the service of artists and entertainment professionals.
Upcoming events
The next live dates: festivals, tributes and concerts.
Concerto di Apertura al Mediterraneo Festival Corto
con Dora Marchi
Festivalbar Show Tribute · Anguriando 2026
Festivalbar Show Tribute
Golf Club di Salice Terme
Festivalbar Show Tribute
Orchestra I Pomeriggi Musicali di Milano
Videofestival Live — Semifinali & Prefinali Nord Italia
Festivalbar Show Tribute
Festivalbar Show Tribute
Videofestival Live — Finali Nazionali
Quartiere Prati
Spettacolo — Associazione Libero Arbitrio
Conferenza Marco Cesati Cassin & Sonia Gabaldo
Festivalbar Show Tribute
Festivalbar Show Tribute
Evento privato
FAQ
Quick answers about me, my projects and how to work together.
Alessandro Porcella is an Italian musician, music publisher, composer, producer and artistic director. He is the founder of PA74Music, president of the Ente Nazionale Arte e Spettacolo (E.N.A.S.), artistic director of Videofestival Live and author of the book “Basic Guide to Music Publishing”. He plays keyboards and is the musical director of the Festivalbar Show Tribute.
PA74Music is a music publishing and record company founded by Alessandro Porcella in 2004 in Voghera, Italy. It handles music publishing, production music, sync licensing (placing tracks in film, ads and content) and music promotion, and runs a catalogue reserved for music supervisors.
Alessandro Porcella has written original music for RAI (Rai 1), Mediaset, LA7, Sky Television, TNT Channel (Russia), 20th Century Fox and the Venice Biennale. His music has been used in productions for Netflix, Prime Video, HBO, Disney+ and Hulu. Clients and partners also include Universal, Warner Chappell, BBC, CBS and HTB (Japan).
The Ente Nazionale Arte e Spettacolo (E.N.A.S.) is a social promotion association registered in the Italian RUNTS, active nationwide in cultural production, artistic training and the promotion of psychosocial wellbeing through the arts. Alessandro Porcella is its president. Official website: assoenas.it.
The Festivalbar Show Tribute is a live tribute to the show that made Italian music history. Alessandro Porcella takes part as keyboard player and musical director. Upcoming dates are listed in the Upcoming events section.
Videofestival Live is a festival that puts live music at its centre. Alessandro Porcella is its artistic director.
It is a guide written by Alessandro Porcella to explain music publishing clearly: copyright, publishing, royalties and sync licensing, drawing on what he learned in the field. It is written for composers, musicians, singers and producers and is available on Amazon.
They are private 60-minute sessions, by video call or in person, priced at €120. You can choose Music Business & Publishing (copyright and neighbouring rights, publishing contracts and licences, royalties, SIAE, sync licensing, tax regime for authors, music promotion) or Event creation for companies and associations (concept and artistic direction, logistics, communication, partnerships, artist selection). Sessions are booked online from the Consulting section.
By writing to ale@pa74music.it, or through the Instagram, Facebook, LinkedIn and YouTube profiles listed in the Contact section.
Contact
Want to collaborate? Tell me about your project. Write to me.